The Art of Seduction

cropped-www-bealtainecottage-com-0341.jpgRain falls softly as I type.

The day has given way to evening and the sun sets in the west behind the trees.

Autumn 2013 at Bealtaine Cottage 024There is a chill in the air; I have lit the stove.

Birds swoop low over the roof of the lodge; so low, I can hear the sound of their wings.

cropped-www-bealtainecottage-com-0024.jpgOver recent weeks there has been much clearing out of sheds, cupboards and closets, as the energy of approaching Midsummer holds sway.

Through all of this, I have been mindful of need; keeping up a steady flow of goods to charity shops.

Autumn 2013 at Bealtaine Cottage 019
Ever mindful of human need, my mind turns to scarcity.

What does it mean and how does it affect us?

Autumn 2013 at Bealtaine Cottage 020Scarcity is the fundamental economic problem of having seemingly unlimited human wants in a world of limited resources. It states that society has insufficient productive resources to fulfil all human wants and needs.

The art of seduction in society has led to a feeling of scarcity in the mindset of many people.

Solstice morning at Bealtaine Cottage 2013Media and advertisements seduce many into a perpetual state of want; and when not getting what they desire, into a state of perceived deprivation.

The standing stone at Bealtaine Cottage February 2013This is what creates and maintains consumers.

table on the verandaLiving in a corporate society means being a consumer.

cropped-060.jpg It has suited successive governments to align their economic policy with that of corporations, turning us all into little more than consumers.

Autumn 2013 at Bealtaine Cottage 002Every aspect of our lives is heavily weighted in favour of consumption, yet not even the corporate junk food fills us up!

cropped-www-bealtainecottage-com-0141.jpgIn the process of this debasement we have lost our sense of community and dignity.

We have been systematically seduced into a continual state of perceived scarcity…the cause of a deepening unhappiness. 

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